Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era

Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era

Author: Reiss, Jon

Price: $20.06

Category:Arts & Photography
Publication Date:2009-12-08T00:00:01Z
Pages:356
Binding:Paperback
ISBN:10:098257620X
ISBN:13:
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.

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