Author: Treacy, Michael

Price: $19.96

Category:Biography & History
Publication Date:1995-01-17T00:00:01Z
Pages:208
Binding:Hardcover
ISBN:10:0201406489
ISBN:13:9780201406481
From the consulting firm that brought readers Reengineering the Corporation comes a bold new strategy for reinventing competition. The authors describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations. "To remain competitive into the next century, read this book".--Peter Lynch.