Author: Wright, Karen

Price: $19.22

Category:Biography & History
Publication Date:2006-01-17T00:00:01Z
Pages:176
Binding:Paperback
ISBN:10:1933337044
ISBN:13:9781933337043
"The author traces the story from the founder's birth through the contemporary struggles of a tiny, independent, family-owned franchise against industry giants. Owners of the plant have been touched by every major social, economic and political issue of the past 115 years, and many of these forces threatened the survival of the company." "The Dublin plant's 100th birthday in 1991 was a turning point because the national media, especially CNN, created an identity so unique that it has taken on a life of its own. With extensive national and state television, magazine and newspaper attention, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed around the world through Internet sales."--Jacket.