Author: Bosworth, Michael T.

Price: $20.44

Category:Business & Money
Publication Date:1994-09-22T00:00:01Z
Pages:224
Binding:Hardcover
ISBN:10:0786303158
ISBN:13:9780786303151
In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.