Author: Elay Cohen

Price: $16.30

Category:Business Culture
Publication Date:2019-01-08T00:00:01Z
Pages:256
Binding:Hardcover
ISBN:10:1626345740
ISBN:13:9781626345744
Elay Cohen earned his reputation as a sales executive in one of the most successful organizations of the past 50 years - Salesforce. Here, he explains the "sales enablement" function, what it means, how to build it and how its smooth functioning helps organizations succeed and sustain their success. Cohen's information-rich and highly detailed how-to guide gives executives, managers and salespeople a blueprint for implementing a more rigorous sales process based on enablement. He suggests taking a top-down and bottom-up approach to sales, emphasizing learning and peer-to-peer knowledge, and leveraging appreciation and rewards. Though he may bounce a bit from topic to topic and sometimes repeat himself, sales managers and salespeople will benefit from his insight.