Content Everywhere: Strategy and Structure for Future-Ready Content

Author: Wachter-Boettcher, Sara

Price: $33.08

Category:Business Technology
Publication Date:2012-12-12T00:00:01Z
Pages:240
Binding:Paperback
ISBN:10:193382087X
ISBN:13:
Care about content? Better copy isn’t enough. As devices and channels multiply–and as users expect to relate, share, and shift information quickly–we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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