Content Everywhere: Strategy and Structure for Future-Ready Content

Content Everywhere: Strategy and Structure for Future-Ready Content

Author: Wachter-Boettcher, Sara

Price: $33.08

Category:Business Technology
Publication Date:2012-12-12T00:00:01Z
Pages:240
Binding:Paperback
ISBN:10:193382087X
ISBN:13:
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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