Author: Coughter, Peter

Price: $21.95

Category:Corporate Finance
Publication Date:2012-01-12T00:00:01Z
Pages:251
Binding:Hardcover
ISBN:10:0230120512
ISBN:13:9780230120518
Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.