Author: Schefter, James

Price: $10.53

Category:Business & Money
Publication Date:1997-01-06T00:00:01Z
Pages:384
Binding:Hardcover
ISBN:10:0684808544
ISBN:13:9780684808543
No other classic car has the mystique and romance of the Corvette. It became legendary almost as soon as it was released in 1953. In 1997, the fifth generation of Corvette hit the streets and in ALL CORVETTES ARE RED, James Schefter tells the fascinating inside story of the people who redesigned and remade this icon. With 90 percent of all Corvettes ever made still registered, General Motors knew they held the fate of a classic in their hands when they decided to redesign this amazing car. Originally planned for 1993, the fifth-generation Corvette fell victim to turmoil at GM when the automaker lost more money than any other corporation in history. A dedicated cadre of designers, engineers, and executives saved the car. Granted unprecedented access to every part of the World's number one automobile maker, General Motors - even those off limits to many executives, Schefter has written the most revealing account ever about the inner workings of the car industry.