Author: Geoffrey A. Moore

Price: $21.68

Category:Business Management & Leadership
Publication Date:2006-08T
Pages:227
Binding:Paperback
ISBN:10:0060517123
ISBN:13:9780060517120
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.