Author: Best, Roger

Price: $90.96

Category:Business Management & Leadership
Publication Date:2012-01-09T00:00:01Z
Pages:576
Binding:Paperback
ISBN:10:0130387754
ISBN:13:9780130387752
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.