Author: Nagle, Thomas T.

Price: $55.52

Category:Business Management & Leadership
Publication Date:2010-03-02T00:00:01Z
Pages:352
Binding:Hardcover
ISBN:10:0136106811
ISBN:13:9780136106814
The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.