Author: Smith, Ronald D.

Price: $95.38

Category:Business Management & Leadership
Publication Date:2017-05-24T00:00:01Z
Pages:574
Binding:Paperback
ISBN:10:1138282065
ISBN:13:9781138282063
Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and organizations in the real world. -- Publisher description.