Author: McGrath, Rita Gunther

Price: $13.37

Category:Business Management & Leadership
Publication Date:2013-06-04T00:00:01Z
Pages:240
Binding:Hardcover
ISBN:10:1422172813
ISBN:13:9781422172810
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.