Author: Yoon, Eddie
Price: $14.99
Category:Business Management & Leadership
Publication Date:2016-12-20T00:00:01Z
Pages:240
Binding:Hardcover
ISBN:10:1633692078
ISBN:13:9781633692077
Part 1. An introduction to superconsumers: Making your best customers better -- Part 2. How they did it: TK (Kraft) -- TK (Easy Grocery) -- TK (American Girl) -- Part 3. How you can do it: Building relationships -- Influencing other customers -- Using data and aligning your organization -- Building a culture