Author: Alvarez, Cindy

Price: $22.49

Category:Economics
Publication Date:2017-10-10T00:00:00.000Z
Pages:236
Binding:Paperback
ISBN:10:1492023744
ISBN:13:9781492023746
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.