Author: Caldwell, Leigh

Price: $18.60

Category:Economics
Publication Date:2022-09-06T00:00:01Z
Pages:248
Binding:Paperback
ISBN:10:1780590075
ISBN:13:9781780590073
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.