Author: Lindstrom, Martin
Price: $25.21
Category:Electronics
Publication Date:2011-09-20T00:00:01Z
Pages:304
Binding:Hardcover
ISBN:10:0385531737
ISBN:13:9780385531733
Reveals pervasive marketing practices used by some of the world’s largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public’s deepest fears, vulnerabilities, and dreams.
