Author: Victionary

Price: None

Category:Commercial Graphic Design
Publication Date:2022-08-23T00:00:01Z
Pages:288
Binding:Paperback
ISBN:10:9887462993
ISBN:13:9789887462996
Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.