Author: Moorman, Mike
Price: $48.20
Category:Industries
Publication Date:2022-02-28T00:00:01Z
Pages:216
Binding:Paperback
ISBN:10:1032128585
ISBN:13:9781032128580
Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.
