Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying

Store Design and Visual Merchandising, Second Edition: Creating Store Space That Encourages Buying

Author: Claus Ebster

Price: $22.83

Category:Industries
Publication Date:2015-03-05T00:00:01Z
Pages:234
Binding:Paperback
ISBN:10:1631571125
ISBN:13:9781631571121
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimise the design of retail stores and service environments to increase customer satisfaction and sales.

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