Author: Neumeier, Marty

Price: $21.26

Category:Marketing
Publication Date:2015-07-30T00:00:01Z
Pages:160
Binding:Paperback
ISBN:10:0134172817
ISBN:13:9780134172811
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.