Author: Mothersbaugh, David

Price: $50.00

Category:Marketing
Publication Date:2019-09-26T00:00:01Z
Pages:832
Binding:Paperback
ISBN:10:126056648X
ISBN:13:
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.