Author: Armstrong, Gary
Price: $141.62
Category:Marketing & Sales
Publication Date:2016-01-27T00:00:01Z
Pages:642
Binding:Paperback
ISBN:10:013414953X
ISBN:13:
“Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.” –publisher description.
