Author: Armstrong, Gary

Price: $141.62

Category:Marketing & Sales
Publication Date:2016-01-27T00:00:01Z
Pages:642
Binding:Paperback
ISBN:10:013414953X
ISBN:13:
"Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package." --publisher description.