Author: Dana Thomas
Price: $11.00
Category:Marketing & Sales
Publication Date:2008T
Pages:384
Binding:Paperback
ISBN:10:0141019670
ISBN:13:9780141019673
Goes inside the workings of profit margins and market share to discover the fate of real luxury. This book shows how far illustrious houses have moved from their roots. It witnesses how these ‘luxury’ handbags are no longer one in a million, discovers why luxury brand clothing doesn’t last as long, and finds out just who is making your perfume.
