Author: Johnson, MattPrice: $15.32Buy NowCategory:Marketing & SalesPublication Date:2022-10-25T00:00:01ZPages:240Binding:HardcoverISBN:10:1541701674ISBN:13:9781541701670A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a…
Author: Stanfill, TomPrice: $22.12Buy NowCategory:Marketing & SalesPublication Date:2021-11-09T00:00:01ZPages:272Binding:HardcoverISBN:10:1400225809ISBN:13:9781400225804In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most. Any time we are trying…
Author: Iacobucci, DawnPrice: $59.20Buy NowCategory:Marketing & SalesPublication Date:2017-01-01T00:00:01ZPages:352Binding:PaperbackISBN:10:1337271128ISBN:13:9781337271127Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work,…
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…
Author: Johnson, MattPrice: $15.32Buy NowCategory:Marketing & SalesPublication Date:2022-10-25T00:00:01ZPages:240Binding:HardcoverISBN:10:1541701674ISBN:13:9781541701670A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a…
Author: Stanfill, TomPrice: $22.12Buy NowCategory:Marketing & SalesPublication Date:2021-11-09T00:00:01ZPages:272Binding:HardcoverISBN:10:1400225809ISBN:13:9781400225804In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most. Any time we are trying…
Author: Iacobucci, DawnPrice: $59.20Buy NowCategory:Marketing & SalesPublication Date:2017-01-01T00:00:01ZPages:352Binding:PaperbackISBN:10:1337271128ISBN:13:9781337271127Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work,…
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…
Author: Johnson, MattPrice: $15.32Buy NowCategory:Marketing & SalesPublication Date:2022-10-25T00:00:01ZPages:240Binding:HardcoverISBN:10:1541701674ISBN:13:9781541701670A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a…
Author: Stanfill, TomPrice: $22.12Buy NowCategory:Marketing & SalesPublication Date:2021-11-09T00:00:01ZPages:272Binding:HardcoverISBN:10:1400225809ISBN:13:9781400225804In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most. Any time we are trying…
Author: Iacobucci, DawnPrice: $59.20Buy NowCategory:Marketing & SalesPublication Date:2017-01-01T00:00:01ZPages:352Binding:PaperbackISBN:10:1337271128ISBN:13:9781337271127Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work,…
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…
Author: Johnson, MattPrice: $15.32Buy NowCategory:Marketing & SalesPublication Date:2022-10-25T00:00:01ZPages:240Binding:HardcoverISBN:10:1541701674ISBN:13:9781541701670A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a…
Author: Stanfill, TomPrice: $22.12Buy NowCategory:Marketing & SalesPublication Date:2021-11-09T00:00:01ZPages:272Binding:HardcoverISBN:10:1400225809ISBN:13:9781400225804In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most. Any time we are trying…
Author: Iacobucci, DawnPrice: $59.20Buy NowCategory:Marketing & SalesPublication Date:2017-01-01T00:00:01ZPages:352Binding:PaperbackISBN:10:1337271128ISBN:13:9781337271127Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work,…