Author: Cooper, Brant

Price: $19.00

Category:Marketing & Sales
Publication Date:2010-07-29T00:00:01Z
Pages:104
Binding:Paperback
ISBN:10:0982743602
ISBN:13:9780982743607
Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.