Author: Iacobucci, Dawn

Price: $59.20

Category:Marketing & Sales
Publication Date:2017-01-01T00:00:01Z
Pages:352
Binding:Paperback
ISBN:10:1337271128
ISBN:13:9781337271127
Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work, or marketing-driven simulations. MARKETING MANAGEMENT, 5E reflects all aspects of the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology impact the marketing decisions that today’s managers must make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.