Similar Items

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Author: Leroux Miller, KiviPrice: $24.63Buy NowCategory:Marketing & SalesPublication Date:2013-09-03T00:00:01ZPages:432Binding:PaperbackISBN:10:1118444027ISBN:13:9781118444023Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement…

Customer Analytics For Dummies
Author: Sauro, JeffPrice: $19.29Buy NowCategory:Marketing & SalesPublication Date:2015-02-02T00:00:01ZPages:336Binding:PaperbackISBN:10:1118937597ISBN:13:9781118937594The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer…

Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Rothenberg, RandallPrice: $18.52Buy NowCategory:Marketing & SalesPublication Date:1995-10-31T00:00:01ZPages:492Binding:PaperbackISBN:10:0679740422ISBN:13:9780679740421“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account…

Mega Gifts: 2nd Edition, Revised & Updated
Author: Panas, JeroldPrice: $45.97Buy NowCategory:Marketing & SalesPublication Date:2005-05-30T00:00:01ZPages:168Binding:PaperbackISBN:10:1889102245ISBN:13:9781889102245No summary available.

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Author: Leroux Miller, KiviPrice: $24.63Buy NowCategory:Marketing & SalesPublication Date:2013-09-03T00:00:01ZPages:432Binding:PaperbackISBN:10:1118444027ISBN:13:9781118444023Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement…

Customer Analytics For Dummies
Author: Sauro, JeffPrice: $19.29Buy NowCategory:Marketing & SalesPublication Date:2015-02-02T00:00:01ZPages:336Binding:PaperbackISBN:10:1118937597ISBN:13:9781118937594The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer…

Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Rothenberg, RandallPrice: $18.52Buy NowCategory:Marketing & SalesPublication Date:1995-10-31T00:00:01ZPages:492Binding:PaperbackISBN:10:0679740422ISBN:13:9780679740421“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account…

Mega Gifts: 2nd Edition, Revised & Updated
Author: Panas, JeroldPrice: $45.97Buy NowCategory:Marketing & SalesPublication Date:2005-05-30T00:00:01ZPages:168Binding:PaperbackISBN:10:1889102245ISBN:13:9781889102245No summary available.

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Author: Leroux Miller, KiviPrice: $24.63Buy NowCategory:Marketing & SalesPublication Date:2013-09-03T00:00:01ZPages:432Binding:PaperbackISBN:10:1118444027ISBN:13:9781118444023Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement…

Customer Analytics For Dummies
Author: Sauro, JeffPrice: $19.29Buy NowCategory:Marketing & SalesPublication Date:2015-02-02T00:00:01ZPages:336Binding:PaperbackISBN:10:1118937597ISBN:13:9781118937594The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer…

Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Rothenberg, RandallPrice: $18.52Buy NowCategory:Marketing & SalesPublication Date:1995-10-31T00:00:01ZPages:492Binding:PaperbackISBN:10:0679740422ISBN:13:9780679740421“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account…

Mega Gifts: 2nd Edition, Revised & Updated
Author: Panas, JeroldPrice: $45.97Buy NowCategory:Marketing & SalesPublication Date:2005-05-30T00:00:01ZPages:168Binding:PaperbackISBN:10:1889102245ISBN:13:9781889102245No summary available.

Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Author: Kennada, AnthonyPrice: $17.00Buy NowCategory:Marketing & SalesPublication Date:2019-10-15T00:00:01ZPages:240Binding:HardcoverISBN:10:1119611563ISBN:13:9781119611561Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…” There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much…

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results
Author: Caponi, ToddPrice: $16.60Buy NowCategory:Marketing & SalesPublication Date:2020-06-02T00:00:01ZPages:201Binding:PaperbackISBN:10:1646870220ISBN:13:9781646870226The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to…

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Author: Leroux Miller, KiviPrice: $24.63Buy NowCategory:Marketing & SalesPublication Date:2013-09-03T00:00:01ZPages:432Binding:PaperbackISBN:10:1118444027ISBN:13:9781118444023Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement…

Customer Analytics For Dummies
Author: Sauro, JeffPrice: $19.29Buy NowCategory:Marketing & SalesPublication Date:2015-02-02T00:00:01ZPages:336Binding:PaperbackISBN:10:1118937597ISBN:13:9781118937594The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer…

Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Rothenberg, RandallPrice: $18.52Buy NowCategory:Marketing & SalesPublication Date:1995-10-31T00:00:01ZPages:492Binding:PaperbackISBN:10:0679740422ISBN:13:9780679740421“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.” Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account…